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The main consumer of baby and children's clothing after 85

by:Newsoon     2021-08-03
There are currently nearly 300 million children aged 0-14 in our country, and the huge population has brought volume demand to the baby and children's clothing market. In addition, post-80s and even post-90s mothers have become the main consumer group, and high consumption input is a common feature of this generation of mothers.   How to cater to the consumer demand of young “fashion moms” born after 1985 has become the focus of competition in baby and children’s clothing.   The overall downturn in the domestic apparel industry does not seem to have an impact on the baby and children's clothing market. Yesterday, the 13th Shanghai cbme Maternity and Infant Children's Fair, which gathered 2100 brands, opened. The reporter was informed that benefiting from the 'baby and child economy' created by the baby boom, baby and children's clothing is becoming a 'model' for the apparel market to grow against the trend. The industry's output value is growing at an annual rate of 25%-30%, attracting more and more brands to join it. How to cater to the consumer demand of young “fashion moms” born after 1985 has become the focus of competition. The domestic clothing industry is not doing well nowadays. The reporter learned from Shanghai Customs that the rapid growth of overseas 'fast fashion' clothing brands and the rapid growth of low-cost clothing imports from ASEAN countries have severely affected the market share of domestic brands. Challenges, but baby and children’s clothing is an exception in the apparel industry.  According to statistics, there are currently nearly 300 million children aged 0-14 in my country, and the huge population first brings a demand for the baby and children’s clothing market. In addition, post-80s and even post-90s mothers have become the main consumer group of baby and children's clothing, and high consumption investment is a common feature of this generation of mothers. As a result, the 'baby and child economy' continues to heat up. According to the '2012-2015 Children's Clothing Industry Report' released by the National Bureau of Statistics, the annual growth rate of the children's clothing industry output value can reach 25%-30%.   According to a report by the American consulting firm Frost u0026 Sullivan in January 2012, by 2015, the market capacity of China's infant clothing cotton and daily necessities is expected to reach 227.98 billion yuan. The reporter learned from a manufacturer at the exhibition that the gross profit margin of the children's clothing industry can reach 50%, and the net profit is also 10%, which is far better than most adult clothing brands. The expansion of the    market has attracted the entry of new brands. Luxury brands such as gucci, burberry, dior, stella mccartney, dolce u0026 gabbana, fendi, and aramni have entered the children's clothing market this year, and launched a series of products such as ready-to-wear, underwear, and accessories. In addition to these top-tier brands, the online children's clothing market is also becoming hotter. On June 17, Tmall officially announced the launch of the 'Baby Project'. In the first phase, 400 brands will be teamed up to create a series of children's growth products and services. 'The entry of more brands shows the great trend of the children's clothing industry, and also shows that the domestic children's clothing market has a low threshold, and anyone can squeeze in and take a look.' Cao Zhang, chairman of the Maternity, Infant and Child Industry Committee of the Shenzhen Clothing Industry Association, said yesterday that in fact , To do a good job in children's clothing is related to comprehensive competitiveness such as quality requirements, technical capabilities, and children's clothing testing standards, and the requirements are quite high. Especially now that the post-80s and even post-90s women have become the main consumer group. In addition to price, they pay more attention to the safety and quality of children's clothing, while taking into account both fashion and personality. Baby and children's clothing manufacturers must grasp this mainstream trend if they want to guarantee the security.
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